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Spring Fest ATX Showcase
March 13, 2024
Soho Lounge 12pm to 2am

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Apply to Showcase on March 13 in Austin, TX

Join us for an electrifying experience in the heart of Austin, Texas! 615 Entertainment, a dynamic Sony/Orchard label, proudly presents SoundMash, an all-day music showcase that’s set to redefine the scene. This March 13, from 12pm to 2am, immerse yourself in a musical extravaganza at the Soho Lounge on 6th St, the epicenter of Austin’s vibrant energy.

Missed out on an official stage spot for Spring Fest ATX? Fear not! We’re offering a golden opportunity to be part of this groundbreaking event. Book your 20-minute slot now and get ready to captivate an audience eager for fresh sounds. Ideal for artists who prefer plug and play, track shows.

But that’s not all! This event is graced by the wisdom and insights of music industry veterans like Jimmy Maynes, who has managed hip hop legends Naughty by Nature and Salt N Pepa, and Jenny Woldt, a marketing guru and entrepreneur par excellence.

Plus, witness the extraordinary talents of Emmy-nominated artist and writer Julian King and the rising pop sensation, Juliana Hale, both proudly represented by 615 Entertainment.

Don’t miss your chance to shine alongside the best. Fill out the information below, and we’ll send you everything you need to take the stage by storm. Elevate your music career at this must-attend showcase in Austin!

This is one opportunity you don't want to miss!



Date:  March 13, 2024

Times: 12:00pm - 2:00 am

Locations: Soho Lounge

217 E 6th St

Austin, TX 78701

Two stages: upstairs and downstairs.


Upstairs will be industry decision makes and executive focused with special invitations. Downstairs will

be open to the public. 


Showcases are all 20 min, additional showcase time can be purchased.


12pm to 4pm showcases $500 per slot


4:30 to 7pm showcases $750 per slot


7:30 to 1:30am are $1000 per slot


All timeslots include name on banners and advertising. Includes DJ to run tracks. Social media ads and brand team giveaways. 


Artist are encouraged to have email sign up sheets, cards with QR codes to music links for tables and bar. Artists receive 100% of merch sales and will have access to do meet and greet and sell during show and for 30 min after set. 


We will have an official 615 event Spotify and Apple playlist of all showcase participants and links provided to promote on socials.  Please submit link to song you’d like included (no explicit lyrics will be allowed).

Online Submission Form

Please complete the following online audition form for a spot on our showcase. 

Check all talents that apply
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Unofficial SXSW showcase


Any calls for violence or mayhem during or after shows will result in immediate removal from venue with no refunds. Use of racial slurs or mention of violence against any people in lyrics or discourse will not be tolerated and is also cause for early end of set and removal without refund. This includes the “N” word and any mention of rape or murder or hate to a specific group. If your lyrics include these items do not apply to play.  Any damages caused by or encouraged by your team will be billed to you after the show. There is zero tolerance for bad behavior. 

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